UIC Office of Marketing and Brand Management

All communications from the University of Illinois at Chicago, whether originating from a college or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text all project attributes of UIC. The goal of these guidelines is to improve the effectiveness of the university’s communications in today’s crowded environment, while reducing overall design expenditures for individual pieces.

Marketing and Brand Management serves the University of Illinois at Chicago campus by providing resources and guidance to help ensure that each unit’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university strengthens the institution’s brand overall.


The current UIC brand is the result of a yearlong project undertaken by students and faculty in UIC’s School of Design during the 2013/14 academic year. Students spent two semesters gathering insights into UIC and developing a visual verbal identity system for the university. In all, nearly 200 stakeholders were interviewed during the process to ensure that the new brand accurately represents UIC and its future direction. Once the students completed their designs in May 2014, the Chicago design firm Studio Blue went to work professionalizing the concepts so that campus units have the resources they need to execute the modernized brand.

For more information regarding the UIC brand refresh project, click the image below to review the brand guidelines below.

If you have any questions or want to set up a meeting to discuss how to integrate the brand refresh into your marketing and communications efforts, please contact the Marketing and Brand Management office. We look forward working with you.



To learn more about the brand refresh project, check out the following articles:
“Students’ design brings new look to UIC identity” UIC News
“Rebranded” UIC Alumni magazine


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Brand Champions

Below are some examples of how early adopters have implemented UIC’s new brand standards. These examples are intended to provide inspiration and help generate ideas on how to integrate the refreshed brand into future marketing and communications efforts.

Want some feedback on a project you are working on or need help getting started? Contact Marketing and Brand Management—we are here to help.