Registered student organizations
UIC hosts hundreds of organizations built around students’ diverse interests. Each is unique but all share a connection to the University of Illinois Chicago brand. This connection carries the responsibility of adhering to brand guidelines, which safeguard both the university and its students.
The names, wordmarks, logos and images that make up the University of Illinois Chicago brand are legally protected assets. The standards for their use are set by the Office of Strategic Marketing and Communications and supported by the Student Code, which is your guide to being proud brand ambassadors.
Student organizations registered with the Office of Student Engagement are independent cannot represent themselves as speaking on behalf of the university. Likewise, registered student organizations should not imply that their organization is an official unit of the university.
Student organization names Heading link
Organization names must not be preceded by “University of Illinois Chicago,” “UIC” or any abbreviation of either (e.g., “Illinois Chicago”)
However, the descriptors “at the University of Illinois Chicago,” “at UIC” or similar wording may follow the organization’s name. “Illinois Chicago” may be used in the name.
“Chemistry Club at UIC” is acceptable.
“Chemistry Club at UIC” is acceptable.
“Chemistry Club at University of Illinois Chicago” is acceptable.
“Chemistry Club at University of Illinois Chicago” is acceptable.
“University of Illinois Chicago Chemistry Club” is not acceptable.
“University of Illinois Chicago Chemistry Club” is not acceptable.
Student organization logos and colors Heading link
Policy on student organization use of official university trademarked logo
To maintain the integrity and consistency of the university’s brand, student organizations are not permitted to use the university’s official trademarked logo or lockups. This policy ensures that the university’s identity is not misrepresented, misused or associated with unauthorized activities.
Unauthorized use of the trademarked logo may create confusion regarding official endorsements, sponsorships or affiliations, potentially leading to reputational or legal issues. Student organizations are encouraged to develop their own branding elements or use university-approved alternatives that align with institutional guidelines.
Registered student organizations may: Heading link
Registered student organizations may:
Use UIC colors Fire Engine Red (PMS 199c) and Navy Pier Blue (2758c)
Design their own logo
Design their own logo as long as it does not include any University of Illinois Chicago registered trademarks (e.g., circle mark, wordmark)
Registered student organizations may not: Heading link
Use the University of Illinois Chicago logo
Use the University of Illinois Chicago logo
Use the circle mark as part of their logo
Use the circle mark as part of their logo
Use the UIC Athletics marks
Use the UIC Athletics marks
Artwork Heading link
Organizations can create their own artwork as long as it does not replicate or resemble protected university marks. They can also create and use illustrations and drawings of UIC buildings and landmarks (e.g., the Academic and Residential Complex). However, organizations may not use artwork featuring or portraying UIC people (alums, faculty, etc.) or any copyrighted materials or objects on campus (e.g., artwork on display).
Apparel and merchandise Heading link
Student organizations can create apparel and merchandise for their members. However, these items cannot use official university logos or wordmarks in their design, and they must be sourced from approved vendors.
Student organizations are encouraged to strengthen their connection to the university by using university colors when sourcing apparel and merchandise.
Exception to policy Heading link
Student groups may be granted a limited exception to use the official university trademarked logo on merchandise strictly for internal fundraising purposes. This exception is subject to the following conditions:
- Internal use only – Merchandise featuring the university’s logo must be sold exclusively to members of the university community (students, faculty and staff) and cannot be marketed or sold to the general public.
- Prior approval required – All designs incorporating the university logo must be submitted for review and receive written approval from Strategic Marketing and Communications before production.
- Licensed vendors – Merchandise must be produced by an approved, licensed vendor that complies with the university’s trademark and branding guidelines. Because these fundraising efforts are directed to internal audiences, all royalties will be waived.
- Compliance with branding guidelines – Use of the logo must adhere to all applicable university brand standards, including color, size and placement requirements. The student organization’s name should be typeset opposite the logo and not co-mingled with it.
Contact information Heading link
If you are interested in joining or starting a registered student organization, please visit the Center for Student Involvement website.
If you have questions about creating artwork for your organization, please contact the Office of Strategic Marketing and Communications.