University Marks and Logos
Chicago is as much a part of UIC as UIC is part of Chicago. In the university’s new logotype and mark, a strong typographic representation emphasizes the fact that UIC is, indeed, Chicago’s public research university. The vertically oriented logotype reflects the city’s dynamism, skyline and diverse population; emphasizing the transformative quality of a first-rate university education for students and of a top-tier research institution for scholars. The UIC mark references the historical Circle Campus and is closely tied to the university’s previous mark, forming a bridge between old and new. The identity system is designed to be stable, yet flexible and versatile.